Keynote: Lisa Pearson, Bazaarvoice
Lisa is currently the chief marketing officer of Bazaarvoice, a content network that connects people, products, brands and retailers at each stage of the buying journey. She oversees the strategy and execution of Bazaarvoice marketing efforts worldwide.
Prior to Bazaarvoice, Lisa delivered award-winning digital and marketing campaigns for global corporations while at agencies Euro RSCG Magnet and DeVries as well as with her own strategic consultancy for Fortune 50 clients.
Lisa is an accomplished public speaker on digital strategy, sharing insights on the buying behaviors of GenY and trends in social data. She’s influenced audiences around the world at events like SXSW (3x speaker), Marketing360, InternetWeek, CM Summit and AMA.
Lisa serves as the chairman of the board of Flow Nonfiction, a documentary filmmaking company focused on socially responsible businesses and is an advisor to several start-ups.
She holds a bachelor of arts from Tulane University.